SOCIAL MEDIA PLANNER

As a social media planner, your main responsibility would be to create and implement social media strategies that align with a company's overall marketing goals. Here are some steps to help you get started:

1. Understand the company's goals: Before you can create a social media strategy, you need to understand what the company is trying to achieve. Talk to key stakeholders and find out what their marketing goals are. This will help you determine which social media platforms to focus on and what kind of content to create.
2. Identify the target audience: Once you know the company's goals, you need to identify the target audience. Who are they? What are their interests and pain points? What kind of content do they engage with on social media?
3. Choose the right platforms: Based on the company's goals and target audience, choose the social media platforms that make the most sense. For example, if the target audience is primarily B2B, LinkedIn might be the best platform to focus on. If the target audience is primarily B2C, Facebook and Instagram might be more appropriate.
4. Create a content calendar: Once you know which platforms to focus on, create a content calendar that outlines what content will be posted and when. This will help ensure that there is a steady stream of content being published and that it aligns with the company's goals and target audience.
5. Monitor and adjust: As you implement the social media strategy, monitor the results and adjust as needed. This could involve tweaking the content strategy, changing the posting schedule, or even shifting focus to a different platform.

Overall, being a social media planner involves a lot of strategic thinking and flexibility. By understanding the company's goals and target audience, choosing the right platforms, creating a content calendar, and monitoring and adjusting as needed, you can help the company achieve its social media marketing goals.